In a constantly evolving audiovisual landscape, creating intellectual properties (IP) has become a key strategic asset for producers. It’s no longer just about crafting narrative universes or managing brands, but about building a sustainable and virtuous business ecosystem. This involves identifying the right talent, capable of innovating at every stage of the process, and mastering IP as a fundamental pillar of strategy. What tools and strategies must today’s producers adopt to become the architects of tomorrow’s IP?
Session moderated by Stéphanie Bro, l’Agence Inédite President.