Let’s face it. On the one hand, a technology that is attracting unprecedented cumulative investment; on the other, a post-peak TV industry facing a major crisis, numerous mergers and acquisitions and unbridled competition for advertisers’ budgets. Without being a miracle solution or without consequences, AI appears to be a solution for an industry that needs to reinvent itself in part. Do we have a clear vision on what our industry will be like in 5 years from now?
Session moderated by Elizabeth Le Hot, Managing Director of Adami.